Woohoo Social Media successes!
A good outreach program for any organization includes an initiative to meet your audience where they are. Many Archival outreach programs include Facebook and Twitter profiles, and a growing number are appearing on Pinterest. Unfortunately, many Archives Pinterest accounts fail to inspire much interest.
In Archives nothing can be said to be certain, except shrinking budgets and multiplying responsibilities. Pinterest, like other social media platforms, is free of charge but time consuming. It’s no surprise, then, that so many are struggling to find a following.
In an effort to learn from the best, I’ve put together a list of the top 5 Archives Pinterest accounts. These Archives are getting it right; what can we learn from their success?
The Kansas Historical Society is hitting Pinterest where it counts, with multiple Pin Boards for holidays and multiple Pin Boards for women’s fashions (popular Pinterest categories)…
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