Before the rise of the disposable razor, manufacturers of razor blades had to find visible means to attract consumers to their small packages as brand loyalty was quite uncommon. A clever name and design would capture the consumer’s attention, but color and typography also had to play an enormous role. In the book Design Literacy, Steven Heller writes, “many of these razor wrappers were anonymously designed by commercial artists in printing plants that specialized in this and other forms of packaging”. These highly-skilled razor wrapper artists from nations around the world, left us a very rich legacy of miniature design and typography materials, and the enormous influence of their early 20th Century artworks cannot be measured by size alone.
FASCINATING! Click the photo for more lovely ephemera.